Bence Etele Baráth
AI Advisory · MarTech · Commercial Growth.
Builder-minded technical sales, advisory and GTM operator with 8+ years across Europe and APAC, including close to 6 years at AppsFlyer, the global leader in mobile measurement and a $500M+ ARR scale-up. Full-cycle commercial owner across outbound, discovery, technical solutioning, negotiation, close, activation, and expansion. Strong consultative advisor to founders, developers, tech leads, product, growth, data, and C-level stakeholders. Comfortable translating technical products into clear business value and building repeatable sales, partner, and market-entry plays in ambiguous startup and scale-up environments.
Technical Sales & Consulting
Technical solutioning · optimization consulting · executive and technical stakeholder engagement
Partner-led GTM & market entry
Partner co-sell · cross-functional deal execution · pipeline generation & qualification
AI workflows & measurement
Hands-on AI workflow building & automation · MarTech advisory · marketing analytics
I built this page with AI as a live extension of my résumé
Keynotes & speaking engagements.
Selected sessions · SEA · ANZ · EMEA · Google · TikTok · Braze · Insider
The marketing data infrastructure behind AI agents.
A keynote on how AI agents are changing marketing execution and why reliable, connected marketing data is critical to giving them the context to analyse, decide, and act.
SEA · Keynote
Full-funnel app profitability, from acquisition to lifetime value.
A practical session on connecting CAC, conversion, retention, monetization, and LTV to understand the economics of app growth and identify where to scale profitably.
Manila · Live
Attribution, measurement, and sustainable mobile growth.
A session on measuring TikTok-driven growth beyond installs, connecting acquisition cost with engagement, revenue, and LTV while maintaining healthy unit economics.
Manila · Live
Building connected user journeys across acquisition, app, and CRM.
An ANZ webinar on deep linking and Firebase Dynamic Links migration, focused on maintaining measurement continuity across acquisition, app experiences, and engagement channels.
ANZ · Webinar
From marketing data to agentic AI workflows.
A discussion on practical AI use cases in modern marketing stacks, including how AppsFlyer data and MCP can connect measurement signals with AI agents and automated workflows.
Singapore · Live
Claude agents for high-performance GTM teams.
Internal APAC GTM training on practical Claude agent workflows to improve sales conversion, win rates, research speed, and commercial execution.
APAC · INTERNAL
Markets I work in.
Based in Bangkok, I have spent working time across Copenhagen, Budapest, Singapore, Kuala Lumpur, Manila, Sydney, Melbourne, and Bangalore — marked on the map. The shaded countries show the broader markets where I have built business relationships and shaped Go-to-market strategy.
By the numbers.
From startups to enterprises across five industries.
Top of the regional account-executive leaderboard.
Team members led both remotely and in-office across regions.
Highest among high-volume regional AEs.
From 178 closed-won deals as BDR Team Lead.
Globally ranked for partner-sourced ARR at AppsFlyer.
AI, agents & marketing infrastructure.
My AI work spans early conversational AI systems to today’s marketing data infrastructure, MCP, and agentic workflows. I work where marketing data, measurement, and AI come together.
Marketing data infrastructure for AI
At AppsFlyer, I advise brands on the measurement, attribution, event data, and data flows that give AI systems reliable marketing context. Strong data foundations make AI analysis, optimization, and decision-making more useful.
From marketing data to agentic workflows
Working with AppsFlyer MCP and other MarTech MCP workflows to connect trusted measurement signals with AI agents, turning marketing data into analysis, decisions, and automated action. I also speak about these use cases at industry events.
APAC AI Innovation Award
AppsFlyer APAC AI Innovation Award for an AI-powered ROI calculator designed to strengthen executive value and investment conversations.
AI workflow automation
Built AI-enabled tools and workflows for discovery, ROI framing, handoffs, proposal execution, and everyday commercial automation.
Building with AI since 2019
At BotSupply, I worked with AI and NLP engineers on custom conversational and language-based automation systems, translating emerging AI capabilities into practical customer use cases.
AI builder stack
Daily use across research, building, automation, design, MCP, and agent workflows.
Career timeline.
Five years at AppsFlyer building APAC commercial motion, after startup foundations in Copenhagen and Bangkok.
- Advised startups, scale-ups, and enterprises on MarTech architecture — attribution, analytics, AI and MCP-enabled workflows, data collaboration, and privacy-centric measurement strategy.
- Closed 48 wins across 7 countries and 5 industries — building a high-conversion regional sales motion across fragmented APAC markets by adapting discovery, ROI narratives, partner routes, and stakeholder strategy market by market.
- Ranked #1 in regional AE win rate at 31.4% and #1 in ANZ at 34.2%, with no competitive losses in ANZ, by combining disciplined qualification, technical discovery, executive value framing, and deal control.
- #1 partner-involved pipeline rate among high-volume regional AEs at 37.8%, built through Google, TikTok, AWS, agencies, resellers, and complementary martech partners.
- 87% of wins included 2+ products and 66% included 3+, driven by orchestrating Solutions Architects, pre-sales, Customer Success, Product, and partner teams around measurement, attribution, deep linking, fraud prevention, and data strategies.
- Accelerated team output +20% YoY while the broader BDR org slowed -10%, leading BDR execution across ANZ, Japan, Korea, SEA, and India through tighter cadence, coaching, qualification standards, and market-specific outbound plays.
- Generated $4.55M in team-sourced won ARR from 178 closed-won deals over 15 months, lifting productivity to 148 opportunities per BDR — 68% above peers.
- Built a partner-first BDR motion with 43% higher partner involvement and 72% higher partner-sourced won ARR per BDR than peers, by embedding partner mapping, referral paths, and ecosystem narratives into outbound execution.
- Sourced $3.38M in won ARR — ranked #1 in SEAPAC — and generated $9.66M in pipeline ARR across 269 opportunities by targeting higher-value accounts and qualifying around ROI, attribution, fraud prevention, and mobile growth.
- ~$50K pipeline per opportunity (78% above BDR average) and $2.12M in personal 2022 won ARR (141% above BDR org average).
- Ranked #2 globally for partner-sourced won ARR at AppsFlyer, converting $2.32M through ecosystem collaboration, partner referrals, and joint value narratives.
Business Development & Partnerships Manager · BotSupply
- Sold conversational AI solutions in an early-stage startup environment across discovery, pilot design, commercial agreement, rollout, and expansion.
- Built partner-led GTM motion to enter new markets through strategic technology and implementation partners.
- Helped launch an Oracle Cloud co-sell motion, including partner enablement, joint field plays, and scalable workflows.
- Translated product capability into clear customer use cases with technical teams — shaping partner narratives and commercial outcomes.
Head of Sales / Growth Hacker · GrowthBond
- Built early sales and growth foundations across outbound, qualification, funnel discipline, messaging, and commercial execution.
- Worked directly with founders on positioning and GTM execution, plus investor storytelling and practical commercial problem-solving.
- Supported early international expansion and broader startup operating priorities in a lean, high-ownership environment.
Earlier & Student Experience
Sales certifications.
MEDDPICC
Structured qualification, stakeholder mapping, pain discovery, decision criteria, and complex deal control.
Sandler
Consultative discovery, buyer psychology, mutual qualification, and disciplined sales conversations.
Challenger
Insight-led selling, commercial teaching, reframing customer thinking, and driving urgency around change.
Copenhagen Business School + international exchanges.
Copenhagen Business School · International Business and Politics
Thesis on technology-era international expansion through partnership models — awarded top grade. CBS ranked global top 10 at time of studies.
Copenhagen Business School · International Business and Politics
Combining business, economics, politics, and international market context.
International Exchanges
- Chulalongkorn University, Thailand — Finance.
- Grenoble École de Management, France — Technology Entrepreneurship / Global Management.
Let's talk about GTM, partnerships, AI workflows, advisory, or regional growth.
